P&V Holidays plans online launch for UK
01 May 2008
audience. Harvest has planned and bought a range of display media including major portals, Trip ...
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Jobs | Agency Showcase | Ad creativeYorkshire aims to attract tourists through new site
04 Nov 2008 | by Elizabeth Clifford-Marsh
The site ( www.yorkshiredales.org ) incorporates a separate password-protected area for business partners, providing a reference point for businesses. The dedicated area displays news, local information and business advice, including guidelines on how to achieve sustainable tourism. The site ...
Strange nets Leger Holidays' digital brief
23 Jan 2008 | by Hayley Pinkerfield
The agency will manage the travel company s PPC and online display, both planning and creative, as well as its affiliate strategy for 2008 . Leger Holidays is one of the UK s leading continental coach tour operators, specialising in European destinations, Disneyland Paris, and Battlefield tours. More ...
Analysis: London Underground goes digital
01 Nov 2007 | by Trevor Clawson
As director of strategy and services at London Underground, Parry has been overseeing the deployment of a new generation of high-tech advertising display formats in and around the Tube network. As things stand at the moment, there are nine digital panels - usually located in escalator wells - and a ...
Account wins
22 Oct 2007
Kwik-Fit has appointed TBG London as its digital media agency, to promote Kwik-Fit Insurance via display advertising. Equi=Media has won the esure digital media and search account folllowing a four-way pitch. Equi=Media will be responsible for digital media planning and buying as well as search strategies ...
Millennium Hotels experiments with PPC to boost ROI
03 Sep 2007
and conversions. This information can be used to discover additional sites on which to target users in display ...
Web analytics: Data helps point the way for Virgin
29 Nov 2006 | by Suzy Bashford
to be customised for different departments and people, so data is displayed in the most relevant way. "That ... . However, every interface displays the same top-line metrics. Interfaces include 'dashboards' and 'scorecards'. Dashboards display metrics such as click-throughs, visits, revenue and bookings, which can all ...
Thomas Cook moves online into Harvest
19 May 2006
Harvest was hired without a pitch after it worked alongside Quantum on a recent project. The appointment covers all online media planning, including paid-for search and display, to drive traffic ... planned for Q2 2006 includes display ads on major portals, CPA deals with travel networks, and campaigns ...
Butlins launches new website as part of £5m ad push
06 Jan 2005 | by Emma Rigby,
will ensure that the relevant homepage is displayed each time they log on afterwards. The holiday brand ...
Creative Review: Omaid Hiwaizi, director of difference, hhm ...
28 Jul 2004
you to play a tune on its keyboard. You click, it plinks, and a word is displayed for each note. You ...
