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UrbanSpoon app uses augmented reality to find a decent bite

, the answer could have arrived in the form of the combination of augmented reality and mobile app, from

Starbucks launches iPhone app: use your phone to buy coffee

The app gives coffee drinkers access to a virtual Starbucks Card displaying a barcode that baristas in selected Silicon Valley and Seattle stores can scan at the point of purchase. The mobile ... , which also provides coffee drinkers with Wi-Fi access, is increasingly keen to engage users via mobile ...

Walkers launches Sensations site

Sensations screensavers and wallpapers for their mobile or PC, and can enter competitions for their chance ...

Pepsi spots the potential of QR codes

offline ads and the web, by using mobile phone cameras. With the help of a QR code reader, which is often ... to view the content embedded within it. This can take the user to a mobile website, reveal text ... mobile manager Stuart Lambert says the codes are increasing in popularity, but not necessarily as part ...

Malibu in biggest web drive to date

Malibu will broadcast a show every week on Yahoo! for the next six months and has signed up comedian Tom Price has to host the series entitled, Get Your Island On'. The dedicated area on Yahoo! will also feature user-generated content, video clips, games, mobile downloads and cocktail recipes. Vizeum ...

Malibu in biggest web drive to date

Malibu will broadcast a show every week on Yahoo! for the next six months and has signed up comedian Tom Price has to host the series entitled, Get Your Island On'. The dedicated area on Yahoo! will also feature user-generated content, video clips, games, mobile downloads and cocktail recipes. Vizeum ...

Snack brands target teens through social networks

LONDON - Fast food companies and snack brands are using social networks and mobile campaigns...found. Which? also highlighted a lack of standards and regulations in mobile marketing, leading ... to adults only were deemed as a particular problem with mobile marketing. The study ran from January ...

Campaign study

(www.cremeegg.co.uk), online and mobile games, rich-media advertising and ongoing viral initiatives. A game on the microsite, Eggs and Ladders, was downloadable to mobile and, in what CMW bills as an FMCG first, the mobile game was advertised via a shortcode on the television ad. Cadbury also ...

Domino's launches UGC recycling push

by advertising on MySpace and Sky.com, mobile targeting to the Blyk network and offline promotional support ...

Brand profile: Domino's puts quick service first

out a mobile initiative allowing customers to place an order via SMS at any time. Users are required to set up an online account listing their pizza preferences, home address and mobile phone number ... its launch. Auld is keen to extend the offering with the launch of a fully functional mobile version ...

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