Honda responds to Facebook backlash
07 Sep 2009 | by Elizabeth Clifford-Marsh
's dilemma is common among brands grappling with the ideals of social media versus the reality where ...
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Search results for social networking
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Jobs | Agency Showcase | Ad creativePeugeot builds relationship with existing customers
30 Sep 2009 | by Elizabeth Clifford-Marsh
an increased focus on social networking in August with the appointment of ClickThrough Marketing. Despite a ...
Volkswagen scours social media for The People's Reviewer
28 Jul 2009 | by Dan Leahul
LONDON - Volkswagen has teamed up with Tribal DDB London to launch a hybrid social media campaign...the contestants travels, while competitors themselves are encouraged to creatively use the social networking sites ... and two mini race cars all in one go. "We think it's a great campaign that combines social media ...
Smart car owners get own social network
30 Jun 2009 | by Elizabeth Clifford-Marsh
LONDON - Daimler Mercedes-Benz has become the latest big brand to launch a social network...and events. Mercedes-Benz launched a social network aimed at Mercedes owners last May, offering members ... with the vehicle, after research by Mercedes found smart owners enjoy discussing the brand and are active in social media, Martine Edgell, CRM specialist at Mercedes-Benz said. Created by Martech Social and Digital ...
Behind the scenes: BMW's augmented reality campaign
22 Jun 2009 | by Elizabeth Clifford-Marsh
into social network users' passion for new technology. They helped create a buzz around the AR campaign ... plan Dare supported the social activity with a paid-for media strategy, planned by Zed Media, which ...
Land Rover uses Twitter to promote new range of vehicles
14 Apr 2009 | by Staff
participation in the social media campaign. Using Twitter, consumers can write "#LRNY" with each Tweet ...
Ford's big Twitter
25 Mar 2009 | by Andrew McCormick
LONDON - As Ford's first head of social media, Scott Monty is treading new ground in the car maker...are. If they are involved in social networks, share information in a public way and are talking about ... it emerges that Scott Monty, Ford's first head of social media, claims to actively sell cars for rival ... cracked social media yet. Personal criticism aside, Monty evidently enjoys the limelight that comes ...
Creative review: Ford Fiesta
01 Feb 2009 | by Daniele Fiandaca, European chief executive, Profero
social media campaign....Campaign: This is Now Brand: Ford Fiesta Agencies: Ogilvy/Wunderman/We Are Social I applaud ... to participate in the social media space and there is no doubt that Ford has tried to use various touchpoints ... .thisisnow.eu. The social media aspect of the campaign is about engaging a new audience, while the TV element is focused ...
Case studies - Nissan Infiniti
04 Dec 2008 | by Staff
aimed to tap into social media to engage with consumers and get them talking about Infiniti ... to coincide with the Geneva Motor Show, at which the Infiniti was unveiled. TMW established a network ...
Battle of the brands - Ford vs Vauxhall
17 Oct 2008 | by Victoria Furness
approximately 20% of brand impressions. Here, dealer networks are appearing in high positions and are bidding ...
