Under Armour creates heat-sensitive site to promote sports gear
09 Nov 2009 | by Staff
to where the clothing can be bought. The website will be promoted in the UK through social media ...
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Jobs | Agency Showcase | Ad creativeANALYSIS: Online Retail - Cashing in on Christmas
15 Dec 2009 | by Adam Woods
. "Online retailers need to be looking to engage with their potential customers through social networking ... has no place among our Christmas traditions. The irony is that, in its increasingly social form ... answer is social sites. On Christmas Day, people will be communicating with friends and family, so social ...
Fashion label channels voyuerism for website launch
04 Aug 2009 | by Dan Leahul
house where each room inducts them into the Fly53 brand ethos." The site will be supported by a social ...
Online retailers failing to exploit the sales potential of their websites
24 Jul 2009 | by Dan Leahul
, or demonstrate integration with marketing tools, such as email and social media links. Marks and Spencer (82 ...
Clothing brand USC backs start-up digital agency
29 May 2009 | by Andrew McCormick
USC has handed 7thingsmedia its affiliate marketing account which will now expand to include social media sites, cashback sites, voucher codes and loyalty sites. Bishop, managing director of 7thingsmedia, said the new agency intends to take a hands on approach by going out to meet key affiliates ...
The Download: Smart guide to ... Levi's 501 relaunch
17 Oct 2008 | by Staff
is expected to increase its digital spend exponentially over the coming months as it expands on to social networking sites. - Levi's has notched up a number of significant online marketing achievements ...
Case studies - Reebok
17 Oct 2008 | by Staff
approach. Execution: Piczo, a social media platform with a focus on creative self-expression, devised a ...
Vital statistics
14 Jul 2008
This month: Advertisers are failing to take advantage of social networking sites to promote...-Cola and Vodafone have invested heavily in developing branded social networking pages to communicate with consumers ... over the effectiveness of the social networking strategies being rolled out by advertisers. Despite ... social networking groups as they would typical microsites, the research finds. "Most advertisers simply ...
Liberty targets style-savvy Handbag.com users
23 Apr 2008 | by Hayley Pinkerfield
.com is part of the company s Hearst Digital network. ...
Kickers evolves its digital strategy
16 Apr 2008 | by Hayley Pinkerfield
Digital elements handled by iCrossing include paid search, social search and a microsite, which will act as the campaign hub for the broader Kickers initiative, as the brand aims to evolve its digital ... with prizes including festival tickets and Kickers-branded gifts. Supporting paid search and social search ...
