Doritos looks for rock stars in Guitar Hero promo
16 Oct 2009 | by Elizabeth Clifford-Marsh
. The social campaign will be supported by activity on MySpace, Facebook, Bebo, Twitter and Spotify. Doritos ...
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Jobs | Agency Showcase | Ad creativeCoke 'happiness ambassadors' to travel world and blog about it
21 Oct 2009 | by Andrew McCormick
find the secret of happiness. "This mash-up of social media - online photo galleries, video clips, blogs, microblogs, social networking, combined with an amazing journey, enthusiastic travellers and a ... , director at the office of digital communications and social media at Coke. The group leaves Madrid on 1 ...
Ben and Jerry's turns Facebook upside down
11 Aug 2009 | by Elizabeth Clifford-Marsh
, with the launch of an app that allows social networkers to create upside down messages.
Coke wants to track what you say on Twitter
05 Aug 2009 | by Elizabeth Clifford-Marsh
conversations about the soft drink on social networks....Provided by companies such as bit.ly, Su.pr and tinyurl, the short links are used in social media ... .ly. Bit.ly allows users to track the link, giving feedback as it makes its way through the various social networks.The website is also the preferred choice among marketers, who are able to integrate the service ...
Coca-Cola and Pepsi bury hatchet on Twitter
02 Jul 2009 | by Dan Leahul
As part of a social experiment between the bitterest of fizzy drinks rivals, creative agency Amnesia Razorfish invited the two companies - both on Twitter, but not fellow followers - to go out on a ... rivals but this is a new age of 'social' and we want to see something change between these arch enemies ...
Vimto brings seriously mixed up fruit characters online
11 Jun 2009 | by Elizabeth Clifford-Marsh
them into Vimto. In the future, Matmi will add viral games and will develop the brand's social media ...
Porky Whites launches new website to build loyalty among consumers
11 Jun 2009 | by Dan Leahul
The retailer said it wants to reinforce its customer's established brand loyalty and engage with its growing community online in social networking sites, such as Facebook. A new look website , designed by marketing agency Mosaic Brighton, complete with the strapline 'Once bitten, forever smitten ...
Vinnie the panda to head Fox's social media campaign
26 May 2009 | by Elizabeth Clifford-Marsh
LONDON - The face of Fox's biscuits Vinnie the panda is to front a social media campaign which
From brief to browser: KitKat
26 Mar 2009 | by Staff
. Finally, social media was suggested as a channel that could be leveraged to encourage a conversation ... about including social media in this campaign, to allow the target consumer to interact with the brand ...
Skittles pulls Twitter feed from homepage
04 Mar 2009 | by Andrew McCormick
LONDON - Skittles has been forced to rethink its bold social media strategy after its homepage...the feed and only publishing edited posts. Skittles is pushing on with its social media strategy albeit ...
