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STA rolls out click-to-call mobile campaign

The ads are a mix of cost-per-click and tile ads, running across the AdMob network of mobile sites and iPhone applications, pushing flights to destinations including Sydney, Hong Kong and New York. Clicking on the ad takes the user through to the STA call centre, where they can book flights. It follows a test ...

Manchester Airport starts tweeting (about muffins)

and for the first time sees the airport using social media tools to engage with its customers. Andrew Harrison ...

First Capital Connect takes train delays to Twitter

delays and problems with rail network they are travelling on.

Kiwi and Aussie tourism bodies cash in on digital marketing

their trip, which was then edited and posted on social networking sites around the web. Tourism New Zealand ... through social networking. After four months more than 1,500 video diaries were recorded and viewed ...

STA Travel kicks off multimillion-pound rebrand online

STAtravel.co.uk now features enhanced site navigation and user interactivity, as well as reviews written by STA specialists who have travelled to STA destinations. Social network content from STA explorers, currently housed on STAtravelbuzz.co.uk , has also been integrated onto the redesigned site ...

BA plans London to New York social network

British Airways is set to unveil Metrotwin.com, an ambitious social networking project linking...is at a very early stage. The move marks one of the biggest forays into social media from a major brand to date. Dr Martens, Pedigree and Coca-Cola have already launched such social networking initiatives. BA has launched a blog in tandem with Metrotwin.com and will announce updates on the project on social ...

Account wins

The network's digital arm Tribal DDB will handle the digital aspect of the account. Tourism Australia chairman Rick Allott said DDB won the account because of its international presence and creative credentials. Moneysupermarket.com and sister company Travelsupermarket.com have appointed Efficient Frontier ...

STA's Hepburn moves to RedDot

brought in a raft of social media features, including widgets and blogs, to the company's global sites. He ...

Trailblazer: Perfect match

for the dating sector. "After a few false starts on mobile, network providers are finally starting to review ... . The biggest challenge now is to break down some of the remaining social stigma around internet dating ...

Shopping: Shopping review - Round the houses for rail tickets

-peak one-day ticket, giving me unlimited travel after 10am across the whole Southern Railway Network ...

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