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Richmond brand to air nude farmer ad

29 May 2012 | by John Reynolds

Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand's natural ingredients.

R Whites reinvents 'secret lemonade drinker'

29 May 2012 | by Loulla-Mae Eleftheriou-Smith

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.

Omega unveils Start Me Up Olympic drive

29 May 2012 | by John Reynolds

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete.

LG Mobile launches One Direction competition on Twitter

29 May 2012 | by Matthew Chapman

LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter.

British Gas readies 'free swim' Olympic campaign

29 May 2012 | by Matthew Chapman

British Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB swimmers, for its 'Free Swims for Britain" television campaign.

Ben & Jerry's urges brands to follow 'values-led' approach

29 May 2012 | by Nicola Clark

Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing on profit above the 'common good'.

Tetley reduces Tea Folk role in summer campaign

29 May 2012 | by John Reynolds

Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".

Lottery promotes 'genuine' Olympic contribution through ad push

29 May 2012 | by Matthew Chapman

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Kellogg boss departs as food giant kicks off global rebrand

29 May 2012 | by Sarah Shearman

Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the "most significant update" of its corporate identity in the company's history.

Think BR: Innovating in service markets

29 May 2012 | by Rosemary Bayman and Claire Emes

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos

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