EBay Fashion sponsors Marie Claire app
29 May 2012 | by Nick Batten
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched Marieclaire.co.uk app for iPhone, BlackBerry and Android.
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Jobs | Agency Showcase | Ad creativeFacebook and Twitter target UK SMEs with adspend giveaways
29 May 2012 | by Sarah Shearman
Facebook and Twitter are going head to head in their attempts to attract small to medium-sized businesses after both launched education and free advertising initiatives.
LG Mobile launches One Direction competition on Twitter
29 May 2012 | by Matthew Chapman
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter.
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
28 May 2012 | by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK.
Nivea signs Euro 96 team mates for skincare push
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
Everything Everywhere and Stagecoach trial mobile contactless fares
25 May 2012 | by Sarah Shearman
Everything Everywhere, the parent company of mobile operators T-Mobile and Orange, has partnered with transport operator Stagecoach Group to bring near field communication (NFC) technology to buses and trains in the UK to enable contactless mobile payments.
Toyota launches digital teaser campaign for its latest sports car
25 May 2012 | by Sarah Shearman
Toyota is supporting the launch of its GT86 sports car with a competition to win a test drive of the new model at Goodwood Festival of Speed, before its release this summer.
Aurasma head Martina King departs amid HP turmoil
25 May 2012 | by Matthew Chapman
Martina King, the managing director of augmented reality platform Aurasma, is believed to have resigned.
