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FunkySexyCool brings more romance to America's youth

Objective: FunkySexyCool (FSC) is taking on one of the most potent, yet subtle drivers behind the social networking craze - young people seeking romance.

Yahoo chooses Golin Harris

SUNNYVALE, CA: Yahoo has selected GolinHarris to handle the consumer PR for its network division, the company confirmed.

Cordis hires Edelman to handle consumer offering of stents

NEW YORK: Cordis Corporation has hired Edelman to handle PR for the company's drug-coated stent Cypher, as the device maker attempts to market the stents directly to consumers for the first time.

Home Depot launches social-media initiative

ATLANTA: The Home Depot has unveiled its first-ever social media campaign to drive gift card sales during the holidays.

Charmin rolls out new product with free restrooms

NEW YORK, NY: Charmin is once again offering public restrooms in Times Square, this time in an effort to unroll two new brands.

Dell to form agency with WPP

ROUND ROCK, TX: Dell has selected WPP Group to co-create a stand-alone agency that will provide all marketing communications solutions for the computer hardware and systems manufacturer. Dell will invest $4.5 billion in billings in the agency over the next three years.

AAFP jumps into American healthcare fray

WASHINGTON: The American Academy of Family Physicians (AAFP) has begun a major branding campaign in an effort to position the organization firmly into the ongoing debate on the future of the nation's healthcare system.

Edelman ups social impact in latest unit

NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.

NetApp finds strength in collaboration

The company's rare PR-HR union has bolstered employee morale and its external branding efforts

Health kick doesn't scare candy makers

As parents eye healthier Halloween treats, candy makers focus on quality in controlled portions

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