Green actions speak louder than words
25 Jan 2008 | by Aarti Shah
CES highlights public demands for a concerted power-saving campaign over marketing flair.
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Jobs | Agency Showcase | Ad creativeDole selects Gibraltar to direct its CSR initiatives
15 Feb 2008 | by Ted McKenna
WESTLAKE VILLAGE, CA: Dole Foods, the international distributor of fruit and vegetables, has named Washington-based Gibraltar Associates its first AOR for CSR.
OC draws tourist press to aid sea-turtle efforts
24 Jan 2008 | by Ted McKenna
WASHINGTON: The Ocean Conservancy (OC) recently unveiled a media and grassroots effort promoting tourism that supports local sea turtle conservation efforts in Mexico, Costa Rica, and Trinidad.
Happy Meal haters end 'food prize' program
18 Jan 2008 | by Alexandra Bruell
McDonalds has decided to end its "food prize" program, using report cards to promote free Happy Meals as rewards for Seminole County, FL elementary students with good grades.
Edelman ups social impact in latest unit
20 Nov 2007 | by Irene Chang
NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.
Serta launches Counting Sheep for the Cure essay contest
23 Oct 2007 | by Ted McKenna
HOFFMAN ESTATES, IL: Mattress maker Serta is promoting a new essay contest in support of Susan G. Komen for the Cure that will award $10,000 bedroom "makeovers" to two winners.
Positive thinking
22 Oct 2007 | by Tonya Garcia
For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.
The spirit of generosity
22 Oct 2007 | by Tonya Garcia
This year's PRWeek/Barkley Public Relations Cause Survey reveals that more than ever consumers expect companies to give back.
Effective cause-related efforts engage consumers and staff
18 Oct 2007 | by Erica Iacono
In 1983, American Express launched a national campaign to fund restoration work on the Statue of Liberty in preparation for its 1986 centennial celebration: Every time existing customers used their cards, Amex donated one cent to the Statue of Liberty Restoration Fund.
Prize stresses climate change's urgency
16 Oct 2007 | by Marc Longpre
Nobel Peace Prize offers evidence that climate change is no longer just an environmental issue
