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NetApp finds strength in collaboration

The company's rare PR-HR union has bolstered employee morale and its external branding efforts

Solid staffing goes hand-in-hand with growth

Confronting the challenges of agency growth - especially when it's rapid - can be a welcome test for small and mid-sized firms. But it requires a solid action plan, with staffing being a key element.

I really want to leave my job, but I am not sure I should. What are three reasons to stay?

SVP, Levick Strategic Communications

Key to career development is taking personal responsibility

It is a common question at those Friday night after-work gatherings of young PR professionals.

Too much talk complicates comms

I met with a senior agency executive the other day for about an hour - of which I think I spoke for seven minutes. The guy literally didn't shut up.

Constant motivation spurs staff productivity

Renewing staff motivation is a dilemma every PR executive faces at least once during his or her tenure. There are times when even an agency's brightest stars seem to lack ambition, become disinterested, or are just plain burnt out.

What kind of questions should be considered in checking a potential employee's references?

Director of HR, 5W Public Relations

How do I stand out from the crowd both during a job interview and in the manner that I follow-up?

Human resources manager, RFlBinder

Yoh reaches expert status with media-focused effort

Do you know Yoh? Chances are, unless you 're an IT manager, engineer, or healthcare professional seeking a job, you probably don't - though it is one of the largest providers of talent and outsourcing services in the US.

I'm an in-house recruiter for a major corporation. How do I best work with a PR specialist recruiter?

President, PR Talent

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