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R Whites reinvents 'secret lemonade drinker'

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.

Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete.

Bauer's Heat to produce 'dual viewing' shows for Channel 4

Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV.

Tetley reduces Tea Folk role in summer campaign

Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".

Lottery promotes 'genuine' Olympic contribution through ad push

The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.

Burberry boosts digital approach with interactive campaign

Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.

'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog

The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U-turn from its previous decision not to.

Sheba 'follow your passion' by AMV BBDO

Sheba has launched a global TV ad starring the actress Eva Longoria.

BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons to nominate friends and family abroad to receive free flights to the UK, plus Olympics and Paralympics tickets.

M&M characters test out 'British' costumes in Jubilee ad

Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..

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