29 May 2012
| by Rosie Merrell
By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space.
29 May 2012
| by Stuart Knapman
The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.
28 May 2012
| by Daniel Farey-Jones
Richard Desmond's Northern & Shell media empire is set to report 2011 post-tax profits of £40.2m, down 23.4% from 2010, after revenues surged to £688.8m.
28 May 2012
| by John Stoneman and Denise Turner
How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.
25 May 2012
| by Maisie McCabe
Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.
25 May 2012
| by Will Landell Mills
How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.
25 May 2012
| by Kantar Media
The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.
24 May 2012
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
24 May 2012
The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.
24 May 2012
| by John Reynolds
Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).