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Think BR: Accessing the Olympic pound

By engaging in the retail space marketers will be well positioned to take advantage of London 2012, writes Rosie Merrell, marketing and communications director, Limited Space.

Consuming the digital Olympics

The London 2012 Olympics will be the most technologically advanced Games to date, with huge changes in the way the event will be broadcast and viewed, writes Stuart Knapman, senior director, Essential Research.

Northern & Shell to unveil £40.2m post-tax profit

Richard Desmond's Northern & Shell media empire is set to report 2011 post-tax profits of £40.2m, down 23.4% from 2010, after revenues surged to £688.8m.

Consumers and their mobile devices

How are connected devices influencing purchase decisions, ask John Stoneman, sales director, EME, InMobi, and Denise Turner, head of intelligence, MPG Media Contacts.

Large-scale NFC ads trial gets 3,000 people to interact

Ads with Near Field Communication (NFC) interactivity work best when they have a strong call to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including Magnum and Mercedes.

Think BR: The search for white space

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Brand barometer: Volkswagen Polo viral campaign reviewed

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

New business leagues (25 May 2012)

The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.

DMGT'S national and regional titles axe nearly 600 jobs

Daily Mail & General Trust (DMGT)'s national and regional papers have reported a 24% fall in operating profits, while nearly 600 jobs have been axed in the six months to 1 April, the company reported today (24 May).

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