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Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review involving 10 agencies.

R Whites reinvents 'secret lemonade drinker'

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.

Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete.

WPP buys into digital data agency Predictys SAS

WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.

'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog

The Advertising Standards Authority (ASA) is launching a formal investigation into Channel 4's 'Bigger. Fatter. Gypsier.' ad campaign for the documentary series 'My Big Fat Gypsy Wedding', in a U-turn from its previous decision not to.

M&M characters test out 'British' costumes in Jubilee ad

Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..

National Trust launches Wallace and Gromit ads

The National Trust is targeting new audiences and young visitors with a Jubilee-themed augmented reality campaign starring Wallace and Gromit.

Sorrell says Adam & Eve acquisition 'shows DDB needed some help'

Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative network DDB "needed some help", according to Sir Martin Sorrell, chief executive of rival holding group WPP.

Plusnet airs light-hearted manifesto ad

Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.

Kellogg's Rice Krispies Squares launches 3D ad

Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.

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