29 May 2012
| by John Reynolds
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand's natural ingredients.
29 May 2012
| by Sarah Shearman
Facebook and Twitter are going head to head in their attempts to attract small to medium-sized businesses after both launched education and free advertising initiatives.
29 May 2012
| by Matthew Chapman
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter.
29 May 2012
| by Matthew Chapman
British Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB swimmers, for its 'Free Swims for Britain" television campaign.
29 May 2012
| by Nicola Clark
Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing on profit above the 'common good'.
29 May 2012
| by John Reynolds
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".
29 May 2012
| by Gordon MacMillan
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
29 May 2012
| by Matthew Chapman
The National Lottery is repositioning itself as a "genuine supporter" of London 2012 and is rolling out an ad campaign to highlight the £2.2bn it has contributed to the Games.
29 May 2012
| by Sarah Shearman
Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the "most significant update" of its corporate identity in the company's history.
29 May 2012
| by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.