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Jobs | Agency Showcase | Ad creativeHealthcare companies are asking their PR firms to think beyond typical medical audiences.
Iris Shaffer, executive director of the Low Carb Manufacturers Alliance, is using her prior healthcare and PR experience to help establish the group as a key voice in the low-carb debate.
To boost Genentech's image in the biotech field, Mary Stutts, the senior director of corporate relations, developed a plan to make her speciality an important part of the company's future.
As more than 70 million baby boomers get ready for retirement, the Alzheimer's Association is targeting the group with a $20 million campaign to raise funds and awareness. Over the past two decades, the growing senior population has called increased attention to one of the world's most dreaded diseases....
We wrote in last week's issue that Karen Ryan, the woman whose voice is heard on the controversial VNRs produced by the Department of Health and Human Services (HHS) touting new Medicare benefits, is an actress. Further investigation would have revealed that she is in fact president of Karen Ryan Group...
Food PR professionals are taking sides in the heated battle between proponents of a low-carb lifestyle and companies whose products contain carbs.
In touting the advantages of Cialis, the Icos-Eli Lilly joint venture launched an integrated campaign that first sought and got doctors' blessing for its new erectile dysfunction drug. Icos jumped onto the healthcare scene during the Super Bowl with a 60-second commercial hyping its new and improved...
Recent criticism of the Department of Health and Human Services for using video news releases to promote changes in Medicare benefits are likely to reignite the old debate about the ethics of VNRs in general.
This can't be one of the most comfortable times to work in the marketing or PR department of a fast food, soft drink or confectionery manufacturer.
Nick May, Hill Knowlton EMEA head of healthcare, on the 'fantastic' Claire Astle
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