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Jobs | Agency Showcase | Ad creativeInnocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
Unilever's marketing chief Keith Weed has said the company is going back to its soap opera past by negotiating content sponsorships with media giants Viacom and News Corporation, which will help it connect with consumers online.
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections" with its audience.
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Recession or no recession, the industry's most powerful marketers never sit still. But what are the characteristics of those at the top of the power tree?
Marketing unveils the definitive guide to the UK's most powerful marketers.
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