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Microsoft's £2m account

Microsoft is putting its EMEA consumer account out to pitch, whetting agency appetites for an account believed to be worth around £2m a year.

News Brief: Hudson Sandler appointed

CITY: Swiss banking software company Temenos Group has brought in Hudson Sandler to raise its profile among the international financial media. The account will be headed up by Hudson Sandler's CEO, Andrew Hayes, and associate director James White.

Vodafone leads way on branded content

Despite years of evidence to the contrary, PR is still viewed by some clients as a cheaper version of advertising. But occasionally an initiative comes along that demonstrates how PR can be more powerful than advertising, due to its inherent subtlety.

Phones4u plans consumer hire

Mobile phone retailer Phones4u is reviewing its consumer PR as it prepares to roll out a £9m advertising and marketing campaign in the run-up to Christmas.

LA celeb agency in London launch

LOS ANGELES/LONDON: US celebrity publicity firm PMK/HBH, which represents stars such as Kate Winslet and Johnny Depp, is set to open a London office.

Taylor Herring handles launch of Dot Mobile

CONSUMER: Taylor Herring is handling this month's launch of student-targeted mobile phone service Dot Mobile. The service, which runs on the Vodafone network and will be sold online and on university campuses, launches on 19 September.

Vodafone policy sage to become BPPA chairman

Bell Pottinger Public Affairs has appointed Vodafone's former group public policy director Stewart White to the new role of chairman where he will spearhead the London lobbying firm's international growth plans.

3 appoints Media Strategy to replace Lexington

Video mobile company 3 has handed its public affairs account to Media Strategy, ending Lexington Communications' four-year hold on the brief.

Orange asks JCPR to refresh brand

Mobile phone giant Orange has called in Jackie Cooper PR to help revitalise its brand comms.

Burke advises

TECH: Duncan Burke, who left his role as V-P of corporate image and reputation at GlaxoSmithKline last year (PRWeek, 24 September 2004), is advising Hong Kong telecoms firm PCCW on corporate comms for its UK subsidiary UK Broadband concerning the launch of its wireless service, called Now. The service...

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