24 Apr 2009
At least one high-street name is surviving the recession unscathed. Tesco this week revealed an annual underlying profit of more than £3bn for the first time - surpassing an astonishing £1bn a week in revenue. Despite this healthy 8.8 per cent growth in adjusted profits, Tesco has found itself fighting...
10 Apr 2009
Waitrose has picked Blue Rubicon as its retained agency, after a four-way pitch that did not include incumbent The SPA Way.
20 Mar 2009
Sainsbury's director of comms Pip Wood is to leave the supermarket giant in the summer.
12 Dec 2008
- Sainsbury's has drawn up a shortlist of six agencies as it reviews its public affairs account. The list is believed to include incumbent Fishburn Hedges. PRWeek revealed the account was going out to pitch two weeks ago (28 November).
12 Dec 2008
Campaign: Netto - Tackling the stigma
Client: Netto
PR team: Public PR
Timescale: August 2007 to August 2008
Budget: Undisclosed, but estimated at around £50,000
The discount supermarket Netto's days of unexciting stores stocked with
unfamiliar European products are gone, so the company asked...
21 Nov 2008
Marks & Spencer has brought in Mantra PR founder Lawrence Dore to head its corporate PR.
21 Nov 2008
Target: Waterstone's
Protesters: Christian Voice
Location: Cardiff, Wales
Date: 12 November
- The lowdown Waterstone's was forced to cancel a book signing in its Cardiff store
after a Christian pressure group protested. Darkness is Where the Stars
Are author Patrick Jones - brother of Manic...
14 Nov 2008
With the British Retail Consortium reporting this week that UK retail sales saw their first monthly drop in more than three years, conditions have seldom been tougher on the high street. Alec Mattinson and Kate Magee look at the comms players steering their brands through choppy waters in the run-up...
14 Nov 2008
Campaign: Jigsaw appoints a new creative director
Client: Jigsaw
PR team: Mission Media
Timescale: July-August 2008
Budget: c. £30,000
High street fashion chain Jigsaw does not do any print or broadcast
advertising, instead relying on PR. In July it called in Mission Media
to help the in-house...