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Aviva appoints Bray Leino to B2B account

Aviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review involving 10 agencies.

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology, which can be attached to mobile phones and used as a contactless payment device.

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Experian kicks off £6m media review

Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6 million media planning and buying account.

Zurich calls £100m global ad review

Zurich, the insurance company, is conducting a global review of its estimated £100 million advertising account.

Helen Edwards: Why borderline decisions can make or break a brand

The reported impact of Heathrow's passport control queues on businesses in London holds lessons for brand marketers.

Santander UK seeks to bring in lobbying help

Santander UK is understood to have a pitch process under way for its public affairs account.

Aviva 'Aviva home insurance relaunch' by AMV BBDO

Paul Whitehouse plays a goth in the latest Aviva ad by Abbott Mead Vickers BBDO.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Camargue founder Andrew Litchfield steps back from day-to-day role

Camargue's founder Andrew Litchfield has stepped back from his day-to-day work to become the agency's chairman.

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