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Ogilvy to work on LiveStrong

AUSTIN, TX: The Lance Armstrong Foundation (LAF) has hired Ogilvy PR to help expand its more than decade-old cancer awareness LiveStrong campaign globally.

Westwood One sues TransMedia over press release

BOCA RATON, FL: Westwood One is suing TransMedia Group, along with its client Pompano Helicopter, for $42 million, alleging that both parties attempted to injure the radio network's stock prices and reputation through a series of defamatory press releases.

Gore spearheads message for Alliance for Climate Protection

WASHINGTON: The Alliance for Climate Protection hoped to catapult its message forward with a new plan announced by former vice president Al Gore in front of an audience of more than 3,000 at Washington's Constitution Hall yesterday, July 17.

Ogilvy renews multimillion-dollar heart health campaign

BETHESDA, MD: The National Heart, Lung, and Blood Institute renewed two multi-year contracts worth nearly $10 million, including the organization's well-known The Heart Truth campaign, with Ogilvy PR Worldwide after a competitive bidding process.

Entertainment Industry Foundation introduces anti-smoking PSAs on DVDs

LOS ANGELES: The Entertainment Industry Foundation (EIF) launched its first consumer-facing program on July 11, when it introduced anti-smoking PSAs on youth-rated DVDs that include smoking. The State of California, which created the PSAs, and six major studios-Paramount, Warner Bros., Sony Pictures...

Fox, MLB, and New York come together to promote All-Star game

NEW YORK: To gear up for Major League Baseball's All-Stars game in the Bronx July 15, the MLB PR team used New York City as the backdrop for its campaign.

Omnicom Group opens all-women consultancy

NEW YORK: Omnicom Group recently unveiled a new women-centric consultancy, G23, to provide strategy for clients seeking to create and build on relationships with female consumers, stakeholders, and employees.

'The Dark Knight' infiltrates Internet as film release creeps closer

The Dark Knight comes out on July 18 and the viral marketing campaign for the film, starring Christian Bale, the late Heath Ledger, and Aaron Eckhart, has included several unique Web sites and campaigns.

P&G's global marketing officer steps down

CINCINNATI: Procter & Gamble's global marketing officer, James Stengel, plans to retire August 1. The 25-year veteran will be succeeded by Marc Pritchard, who currently serves as president - strategy, productivity, and growth. The Wall Street Journal broke the story earlier today.

Business Wire launches LatinoWire

NEW YORK: Business Wire and Spanish-language media company ImpreMedia launched LatinoWire, an online wire service providing Business Wire content in Spanish and English.

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