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Obama's pledge empowers green comms

SAN FRANCISCO: Clean tech companies are mobilizing their communications to take advantage of President Barack Obama's pledged investment in solar, wind, and biofuels.

Dept. of Energy enlists Greenough for EcoCAR

WASHINGTON: The EcoCAR, a US Department of Energy project sponsored by GM and others, hired Greenough Communications as its AOR for the latest competition.

Water conservation focus of local CA campaign

SAN DIEGO: In the water-challenged Southern California region, one municipality is working to encourage residents to conserve.

Nonprofits team up to help public reduce its gas usage

WASHINGTON: The nonprofit Alliance to Save Energy (ASE) and The Wal-Mart Foundation (WMF) will launch a consumer education effort May 20, offering tips on reducing gas usage through fuel-efficient driving and maintenance.

USCAP awards one-year job to Widmeyer

WASHINGTON: The US Climate Action Partnership (USCAP) awarded Widmeyer Communications a one-year, approximately half-a-million-dollar contract to handle public affairs and media outreach.

PCAP shifts coverage into the political arena

Denver: A bipartisan group of scientists and former politicians has launched extensive outreach touting a full "climate action plan" for the next US president to implement in his or her first 100 days in office.

Edelman ups social impact in latest unit

NEW YORK: A recent Edelman survey found that 85% of consumers around the world are willing to change the brands they buy or their consumption habits to contribute to a better society and environment.

A good use of energy

Chevron has taken an integrated, unique approach to changing the public conversation about the industry.

Coleman push goes to extremes

The Coleman Co. will go to the ends of the earth, literally, to generate publicity. Since 1900, Coleman has provided outdoor products, such as lanterns, stoves, tents, sleeping bags, backpacks, coolers, furniture, and grills.

Positive thinking

For it's first-ever Cause Roundtable, PRWeek assembled a group of agency, corporate, nonprofit, and media professionals to discuss the state of cause marketing and its future.

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