Wristbands garner skin cancer awareness
31 Mar 2009
NEW ORLEANS: The Copeland's of New Orleans restaurant chain is creating awareness for a rare form of skin cancer with limited-edition wristbands and a partnership with NBA player Chris Paul.
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Jobs | Agency Showcase | Ad creativeSpecial Olympics kicks off events for awareness initiative
02 Apr 2009 | by Beth Krietsch
WASHINGTON: Special Olympics helped organize more than 700 youth-focused events around the country on March 31 as part its campaign to stop the use of the word "retard."
Reebok hopes to inspire with new Cirque du Soleil workout
10 Mar 2009 | by Alexandria Bruell
CANTON, MA: Reebok has rolled out a global, marketing campaign to support the launch of new product lines and a workout it created in conjunction with Cirque du Soleil.
Alex Rodriguez looks to PR support during crisis
20 Feb 2009 | by Kimberly Maul
NEW YORK: New York Yankees third baseman Alex Rodriguez is currently working with several PR and communications specialists, after news that the slugger took performance-enhancing substances hit the press.
Tecate shifts strategy for Grand Prix sponsorship
04 Feb 2009 | by Kimberly Maul
LONG BEACH, CA: In its eighth year as a sponsor of the Toyota Grand Prix of Long Beach, CA, the Mexican beer company Tecate is taking its PR in a more bilingual, "Americanized" direction.
Comcast apologizes for porn snafu
03 Feb 2009 | by Kimberly Maul
PHILADELPHIA: Comcast customers in the Tucson, AZ, area were surprised during the fourth quarter of the Super Bowl when a short clip of pornography interrupted the game.
Special Olympics ups outreach
29 Jan 2009 | by Nicole Zerillo
WASHINGTON: The Special Olympics PR team hopes to leverage activities during its 2009 Winter Games this February in Idaho to attract more constituents to its year-round programs.
Schwinn brings new bike to CES
05 Jan 2009 | by Kimberly Maul
LAS VEGAS: Schwinn Bicycles is attending next week's International Consumer Electronics Show (CES) for the first time in order to unveil its electronic bike, the Tailwind, and its battery technology, which was created with Toshiba.
WS aids Detroit Pistons' digital outreach effort
19 Dec 2008 | by Frank Washkuch
AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.
Reebok opens pop-up on Bowery
21 Nov 2008 | by Alexandra Bruell
NEW YORK: Reebok launched a pop-up store on New York City's Bowery street in a move to boost its street cred. The store will be open November 15 to December 14 and is stocked with lifestyle-based footwear and apparel and limited edition styles inspired by the city.
