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Burberry boosts digital approach with interactive campaign

Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.

EdenCancan to link Duchamp to urban artists

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design director.

Daily deal site DiscountVouchers.co.uk hires Rooster PR

Daily deal site DiscountVouchers.co.uk has hired Rooster PR to handle its UK comms.

Young forced to grow up faster amid economic uncertainty

The proportion of 11-19 year olds who think that young people should enjoy their money instead of saving it has fallen by 6% since 2007, according to Kantar Media's Youth TGI study.

Beiersdorf kicks off £110m pan-Euro media review

Beiersdorf, the cosmetics giant that owns the Nivea skincare brand, has called a review of its estimated £110m pan-European media account.

Brand builder: Under Armour

The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.

Nike 'my time is now' by Wieden & Kennedy London

Nike has drafted in some big names from the world of football, including Neymar and Franck Ribery, for its latest campaign.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Foot Locker 'sneaker skills' by AMV BBDO

Abbott Mead Vickers BBDO's new ad for Foot Locker - the first major work since the agency picked up the business - is shot from the point of view of a member of Foot Locker staff via their camera phone.

Think BR: In whom we trust

How can brands earn trust and create a proposition that lives up to consumer expectation, asks Jo Boyd, managing director, Anthem Worldwide UK.

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