R Whites reinvents 'secret lemonade drinker'
29 May 2012 | by Loulla-Mae Eleftheriou-Smith
R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.
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Jobs | Agency Showcase | Ad creativeRichmond brand to air nude farmer ad
29 May 2012 | by John Reynolds
Kerry Foods-owned Richmond, best known for its sausages, is introducing the strapline "As nature intended", to support its new cooked ham variant in a marketing campaign that will focus on the brand's natural ingredients.
Ben & Jerry's urges brands to follow 'values-led' approach
29 May 2012 | by Nicola Clark
Ben & Jerry's co-founder Jerry Greenfield has criticised brand owners for focusing on profit above the 'common good'.
Tetley reduces Tea Folk role in summer campaign
29 May 2012 | by John Reynolds
Tetley's Tea Folk characters are set to take a back seat in the brand's forthcoming ads, as part of a fresh approach that will introduce the strap-line, "Make time. Make Tetley".
Innocent tops the Social Brands 100
29 May 2012 | by Gordon MacMillan
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
Kellogg boss departs as food giant kicks off global rebrand
29 May 2012 | by Sarah Shearman
Kellogg has parted company with its European president Stephen Twaddell as it embarks on a global rebranding billed as the "most significant update" of its corporate identity in the company's history.
Brazen to 'bring out the cake' for McVitie's
28 May 2012 | by Hannah Crown
A campaign to promote McVitie's cakes as a summer snack of choice has been handed to Brazen.
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
Mars has rolled out a British-themed campaign to support the launch of its special edition red, white and blue M&Ms pack, ahead of the Queen's Diamond Jubilee celebrations this weekend..
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
Kraft-owned Cadbury is making a second attempt to crack the popcorn market with the launch of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Kellogg's is launching a 3D interactive cinema ad by glue Isobar today (25 May) to support its Rice Krispies Squares brand.
