Burberry boosts digital approach with interactive campaign
29 May 2012 | by Nicola Clark
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
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Jobs | Agency Showcase | Ad creativeThink BR: Innovating in service markets
29 May 2012 | by Rosemary Bayman and Claire Emes
Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos
Apple welcomes former Dixon boss with £36m 'golden hello'
28 May 2012 | by Nick Batten
Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who it recently poached to lead its retail division.
Absolute Radio nets Currys and PC World football deal
25 May 2012 | by Daniel Farey-Jones
Currys and PC World are to sponsor a daily edition of Absolute Radio's 'Rock 'N' Roll Football' during the Euro 2012 tournament, as part of a deal also pushing the retailers' 'Cash For Goals' promotion.
Tesco pushes virtual clothes in small London stores
25 May 2012 | by Matthew Chapman
Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its smaller central London stores, to push its F&F clothing range.
Debenhams revamps comms team with senior hires
25 May 2012 | by Sara Luker
Debenhams has revamped its comms team with a number of senior hires, to more closely align the company's comms with its strategy.
Co-op appoints Leo Burnett to £50m ad account
25 May 2012 | by Sara Kimberley
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
Brand barometer: Coffee shops, which one is most prominent online?
25 May 2012 | by Gemma Charles
Starbucks is the most prominent, followed by Costa
Tesco gives ready meals multimillion-pound revamp
24 May 2012 | by Matthew Chapman
Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising campaign, with the slogan '20% more at no extra cost'.
Arcadia starts £4m media agency contest
24 May 2012 | by Maisie McCabe
Arcadia, the retail group owned by Sir Philip Green, is reviewing its £4 million media planning and buying account, currently held by Carat.
