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British Gas readies 'free swim' Olympic campaign

British Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB swimmers, for its 'Free Swims for Britain" television campaign.

Plusnet airs light-hearted manifesto ad

Plusnet, the Sheffield-based telecoms operator, has released a new spot claiming its competitive pricing co-exists with better customer satisfaction than rivals such Sky and Talk Talk.

Media360: Virgin Media marketing chief on David Tennant signing

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for the brand, according to Nigel Gilbert, chief marketing officer.

We'll Call You - E.ON

With the recent weather suggesting we now live in a land of perpetual winter, the energy brand's promise to freeze its prices until next year caught Mole's attention

EDF adds brand character to Olympics reward-scheme push

EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.

EDF Energy 'Thank Yous' by AMV BBDO

EDF Energy is launching the latest instalment of its "feel better energy" TV campaign.

Orange invests in film ties after sponsorship review

Orange is to overhaul its brand sponsorship activity, ending its association with the Prize for Fiction, RockCorps and National Business Awards.

Apple cements most valuable brand status as UK's giants slide

Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

As marketing director of Virgin Media, Nigel Gilbert has one of the biggest budgets in the UK. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO

Chinese telecoms giant Huawei in comms review

Chinese telecoms giant Huawei has started a pitch process for its corporate and b2b PR contracts.

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