Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
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Jobs | Agency Showcase | Ad creativeCitroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
The Times takes a poke at rivals with 20p cheaper ad
14 Nov 2011 | by John Reynolds
News International is running a press ad in today's issue of The Times (14 November), highlighting that the paper is 20p cheaper than its quality rivals The Daily Telegraph and The Guardian.
ASA slaps Officers Club for rakish behaviour
23 Mar 2011 | by Daniel Farey-Jones
The advertising watchdog has upheld seven complaints against the Officers Club store chain for displaying a poster for a "lads holiday" promotion, which features a woman in a bikini and the caption "awesome views".
Capital FM secures first national promotion
07 Jan 2011 | by Maisie McCabe
Holiday and lifestyle service Lastminute.com has signed a five-figure deal to become the first cross network advertiser on Global Radio's newly national network, Capital FM.
Desmond switches discounts from papers to mags
06 Jan 2011 | by John Reynolds
Richard Desmond is introducing a flurry of cover-price changes across his Northern and Shell newspapers and magazines, including slashing more than £1 from the price of his flagship celebrity title OK!
Nokia launches global campaign for N8 smartphone
09 Dec 2010 | by Sara Kimberley
Nokia is launching a global campaign tomorrow (10 December) to promote its new N8 smartphone model in the run-up to Christmas and the Chinese New Year.
Bauer Media launches pilot of Gaz7etta with Grazia magazine
26 Oct 2010 | by Katherine Levy
Bauer Media has unveiled its pilot issue of brand new men's magazine Gaz7etta in today's issue of Grazia (26 October), for readers to pass on to "the man in their life".
Mojo launches Beatles vinyl edition
23 Aug 2010 | by Katherine Levy
Mojo, Bauer Media's pop music magazine, which celebrated its 200th anniversary issue in June, is offering consumers a 12-inch vinyl Beatles album covermount with its October issue.
Shortlist for Media Week Awards 2010 announced
20 Jul 2010 | by Arif Durrani
Carat, MEC, PHD and ZenithOptimedia are vying for the title of Agency of the Year in this year's Media Week Awards.
