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R Whites reinvents 'secret lemonade drinker'

R Whites, the soft-drinks brand, has reunited the actors from its well-remembered "secret lemonade drinker" ad from 1973 for its ice lolly range.

Omega unveils Start Me Up Olympic drive

Omega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete.

Think BR: Innovating in service markets

Clever innovations in service markets can create truly engaged customers, write Rosemary Bayman, head of technology, travel & retail, Ipsos Loyalty, and Claire Emes, head of trends & insight, Ipsos

Trading places: this week's people moves

Former Mars marketer Jenny Ashmore leaves Yell, while James Murphy is installed as chief executive at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media.

Think BR: The search for white space

How do we understand the world of evolving psychological needs, asks Will Landell Mills, director, Ipsos Marketing.

Bet365 to sponsor French Open on ITV

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV's coverage of the 2012 French Open tennis tournament at Roland Garros.

New business leagues (25 May 2012)

The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet & Rising is a new entry. In media, The Village Communications adds a new client, Northwood, to its billings.

Clifford named Newsworks strategy director

Vanessa Clifford, the head of press at Mindshare, is joining the national press marketing body, Newsworks, as its director of client services and strategy.

The Advocates - China bolsters Pernod Ricard's drinks cabinet

The alcohol giant's chief marketing officer, Martin Riley, has a tough challenge of promoting a large portfolio of distinctive brands, but China's thirst for premium alcohol as it flexes its economic muscle is proving quite the panacea.

Work Debrief - Foster's Brad and Dan get a little help for their good calls

The brand wants to retain the style and humour of previous ads but involve consumers more as the campaign gets interactive, Ben Priest writes.

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