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Citroen pushes DS5 model with interactive mailer

12 Mar 2012 | by Ed Owen

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

Scott Logie promoted to senior role at St Ives

01 Mar 2012 | by Daniel Farey-Jones

Scott Logie, the managing director of Occam, has been promoted by parent company St Ives to a group-wide strategic marketing director role.

Inside Indicia and Very's DMA Grand Prix-winning campaign

05 Jan 2012 | by Daniel Farey-Jones

Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.

Nissan pushes urban parking technology for Qashqai model

05 Dec 2011 | by Matthew Chapman

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.

Sky and Virgin clash over unbranded direct mail campaign

02 Nov 2011 | by Matthew Chapman

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.

DMA agrees new green targets with Defra

01 Nov 2011 | by Daniel Farey-Jones

The Direct Marketing Association has committed the industry to a 25% increase in the use of suppression files over the next three years as part of a new agreement with the government to cut physical waste and carbon emissions.

TNT Post UK sales and marketing director departs

20 Oct 2011 | by Daniel Farey-Jones

TNT Post UK sales and marketing director Marc Caulfield has left the company to pursue other opportunities.

Gü kicks off search for DM agency

14 Jul 2011 | by Sara Kimberley

Gü is hunting for an agency to handle its direct marketing business, following its rebrand as Gü Puds.

CREATIVE STRATEGY: What big brands can learn from obscure boots

26 May 2011 | by Simon Kershaw

Recently, I needed to buy some military boots (it's a long story). As luck had it, a friend made me aware of Shipton & Heneage.

Yell profits drop as print revenues fall 18%

17 May 2011 | by Oliver Luft

Yell Group, the indebted directories publisher, has reported pre-tax profits slipped 5.7% to £66.3m in the 12 months to the end of March.

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