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Jobs | Agency Showcase | Ad creativeThe nascent mobile marketing industry is being "seriously damaged" by the failure of Government regulators to tackle the issue of SMS spam, the Direct Marketing Association (DMA) has claimed.
Online behavioural advertising, ads that can target people based on their past web activity, will be flagged by a privacy icon when used in Europe, as part of a self-regulatory initiative launched by IAB Europe today.
Filmed at Marketing's 2009 B2B conference, this video features backstage interviews and presentations from the highest-rated speakers present. These include representatives of organisations such as IBM, Allianz and Nectar Business.
LONDON - Direct marketing agencies are exposing their ideas to plagiarism because they fail to effectively copyright their work during the pitch process, according to research by the Direct Marketing Association.
LONDON - Richard Thomas, the Information Commissioner, has called on the government to extend his office's legal powers to enforce the Data Protection Act by introducing harsher penalties for businesses that negligently expose people's personal details.
LONDON - Yahoo! and eBay are in talks to clamp down on the use of fake emails claiming to be from PayPal, which are used by fraudsters to harvest personal details to commit identity theft and financial fraud.
LONDON - The Information Commissioner's Office and telecoms regulator Ofcom have been building a closer working relationship in policing the telemarketing industry.
LONDON - The High Court has dismissed an application by consumer debt management firm, Debt Free Direct, for permission to bring a judicial review against the Advertising Standards Authority.
LONDON - The Marketing Store has opened a hub office in the Midlands that integrates its existing Birmingham and Leeds operations into one.
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