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Jobs | Agency Showcase | Ad creativeOnline privacy compliance company Evidon and ad verification company DoubleVerify have linked up to integrate their services on DoubleVerify's platform.
The Economist Group is building on its advertising network, Ideas People, to group together more than 60 websites trusted by The Economist readers, but which do not use cookies to target specific users.
Isn't it ironic that the word "cool" is cool again? For a long time, it seemed that its fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting with naffness, they're all back.
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled that its claim that reptile trading was driving the species to extinction was false.
Spending on direct mail is predicted to fall 1% to £1.71bn in 2012, according to the latest figures from the Advertising Association/WARC.
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its family-friendly services, such as pre-flight play areas.
Data doesn't get really exciting until it gets creative, writes James Caig, deputy head of strategy, United Kingdom, MEC.
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
Business analytics software company SAS has acquired ad server technology company AiMatch in a bid to provide ad inventory optimisation to online publishers.
I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a comment, let alone an article. However, the launch of 'Mass Effect 3' from EA Games is a wee bit special.
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