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Jobs | Agency Showcase | Ad creativeUnderstanding big data is key if retailers want to build one to one relationships with their shoppers, writes Matt Barnett, head of digital, MARS\Y&R.
Home deliveries are now so ingrained in the retail landscape that for people of my grown-up children's generation, it must be hard to imagine what life was like before.
General Motors UK has appointed MRM Meteorite to handle the Vauxhall Motors direct marketing account.
Indicia earned its DMA Grand Prix last month with challenging work for Very.co.uk, which included a mother and baby fashion show that "nearly killed us", according to the agency's creative director.
Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.
This week's big data news was about Waitrose launching their loyalty card, but re-wind a week to an announcement by fellow group brand John Lewis.
Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
It's fast and it's cheap. It really wasn't hard to sell the medium of email to clients, now was it? But did any of the advertisers who were so quick to adopt email ask any of the following three questions...
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