Targeting students - the potential for brands
04 Oct 2011 | by Alice Dunn
Students are desperate to ensure they project the right image with their labels, so getting the branding right is vital in this market, writes Kantar Media's Alice Dunn.
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Jobs | Agency Showcase | Ad creativeEverything Everywhere calls direct roster review
09 Feb 2012 | by Matthew Chapman
Everything Everywhere, the umbrella brand for Orange and T-Mobile, is putting its below-the-line creative roster on notice.
CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer
01 Sep 2011 | by Simon S Kershaw
Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one is quite shocking - Apple has more cash in hand than the US Federal Government.
The BR 200 July 2011: The web's most influential bloggers (1-50)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (51-100)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (101-150)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 July 2011: The web's most influential bloggers (151-200)
21 Jul 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
Make social a key touchpoint, says customer expert Phil Winters
19 May 2011 | by Daniel Farey-Jones
In a wide-ranging interview, Phil Winters of customer experience consultancy Peppers & Rogers covers issues from how companies can adapt to social media, to Apple's "unethical" behaviour with location data.
Microsoft's Skype deal could be a game-changer for mobile, say agencies
18 May 2011 | by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists.
The BR 200 May 2011: The web's most influential bloggers (1-50)
18 May 2011 | by Staff
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
