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CREATIVE STRATEGY: The O2 sale is mostly a fail

As a creative, one has to pretend that all briefs are created equal. This is, of course, nonsense.

O2 appoints Lida to direct marketing account

Lida has won O2's estimated £24 million direct marketing account.

Sky and Virgin clash over unbranded direct mail campaign

BSkyB has successfully petitioned the Adverting Standards Authority (ASA) to ban a direct mail campaign by rival Virgin Media, because it was not obviously identifiable as marketing communication.

From DM Bulletin to Data and Direct Bulletin

Brand Republic's DM Bulletin is changing its name to Data and Direct Bulletin, covering the science of identifying and targeting customers and prospects, as well as the art of tailoring content to them.

The BR 200 July 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (51-100)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (101-150)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 July 2011: The web's most influential bloggers (151-200)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn) last week, according to industry specialists.

The BR 200 May 2011: The web's most influential bloggers (1-50)

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

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