Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
Additional Information
Search filters
Active filters:
By Publication
- brandrepublic.com
By Channel
-
Marketing
-
Sales Promotion
-
Sales Promotion
Click to remove filters
Refine your search:
By Date
By Industry Sector
- Agencies (3)
- Autos (35)
- B2B (156)
- Consumer Goods (310)
- Fashion / Clothing (75)
- More...
- Fast Food (3)
- Financial Services (76)
- FMCG (185)
- Food & Drink (386)
- Government / Non-Profit (106)
- Media / Entertainment (737)
- Retail (274)
- Technology (8)
- Telecoms / Utilities (84)
- Travel / Leisure (113)
- Less...
Content
Search results
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for "" again in:
Jobs | Agency Showcase | Ad creativeThink BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
The Times takes a poke at rivals with 20p cheaper ad
14 Nov 2011 | by John Reynolds
News International is running a press ad in today's issue of The Times (14 November), highlighting that the paper is 20p cheaper than its quality rivals The Daily Telegraph and The Guardian.
Think BR: The perils of being a repertoire brand
07 Nov 2011 | by Jon Weeks
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.
Think BR: Another shift in the balance of brand vs retailer power?
21 Jul 2011 | by Matt Butcher
Brands looking for a greater share of sales control should think about digital coupons, writes Matt Butcher, director, PIMS-SCA.
Driving value from promotions
30 Jun 2011 | by Rod Street
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
PizzaExpress rolls out free Wi-Fi
13 Jun 2011 | by Staff
Restaurant chain PizzaExpress will from today offer a free Wi-Fi service to diners in 384 of its outlets.
Karen Millen recruits ecommerce director to spearhead global web expansion
10 Jun 2011 | by Ben Bold
Fashion firm Karen Millen has appointed Lynn Ritson as its first ecommerce director, as it seeks to build its global online presence and drive online sales.
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
"Celebrity culture." Surely the greatest oxymoron of our times. (With the emphasis on "moron".) A sample headline: "Katie Price admits she falls in love 'too quickly'".
