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What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

Touch DDB heads Best Awards shortlist

LONDON - Touch DDB and Saatchi & Saatchi X have secured the most nominations for this year's Best Awards held by the Marketing Communication Consultants Association.

Bellwether shows cuts slowing as companies adopt positive outlook

LONDON - Companies are still cutting their marketing budgets after two years, but the rate of decline has slowed and executives' confidence in their financial prospects has turned very positive, according to the third quarter IPA Bellwether Report.

WPP says 2010 to be flat as profits fall 47% in first half

LONDON - WPP Group has reported a 47% drop in first-half pre-tax profits to £179.3m and said it has reduced its headcount by 6,525 people over the 12 months since June 30 last year on a like-for-like basis.

Castrol kicks off football-themed B2B campaign

LONDON - Castrol, the BP-owned company, is today launching a 12-month business-to-business campaign around its sponsorship of the 2010 FIFA World Cup.

Cagney seeks to delist from stock market

LONDON - Marketing services group Cagney is attempting to delist from the Alternative Investment Market in order to approach other sources of capital.

Best Western launches reward scheme

LONDON - Hotel group Best Western GB has launched a loyalty scheme devised by Collinson Latitude that enables hotel guests to earn points with hundreds of online retailers, including Marks & Spencer, Boots and Waterstone's.

MBCD and Elvis owner in takeover battle

LONDON - Canadian ad group Cossette, which owns a number of UK agencies, has received a hostile C$82.7m (£45.7m) takeover bid from one of its founders.

The Marketing Store hires planning chief

LONDON - The Marketing Store has appointed Wendy Lanchin as director of planning and strategy.

Cineworld signs up to Tesco Clubcard

LONDON - Cineworld has joined the Tesco Clubcard loyalty programme as a redemption partner.

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