Think BR: The perils of being a repertoire brand
07 Nov 2011 | by Jon Weeks
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.
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Jobs | Agency Showcase | Ad creativeThink BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.
Driving value from promotions
30 Jun 2011 | by Rod Street
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
CREATIVE STRATEGY: Durex and JLS give one hope in the era of Z-listers
08 Jun 2011 | by Simon S Kershaw
"Celebrity culture." Surely the greatest oxymoron of our times. (With the emphasis on "moron".) A sample headline: "Katie Price admits she falls in love 'too quickly'".
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
Unilever adds GPS devices to Omo washing detergent
30 Jul 2010 | by Staff
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson
Sure for Men creates football sweepstake machine
28 May 2010 | by Daniel Farey-Jones
Unilever deodorant brand Sure For Men has released a 'cog'-style video, showing a football being transported through a series of contraptions made by model maker Andy Gent, in a single take.
Trading Places (26 Feb): This week's people moves in advertising, marketing and media
26 Feb 2010 | by Staff
LONDON - Michael Grade resurfaces and Paul Shearring departs as Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
Trading Places (19 Feb): This week's people moves in advertising, marketing and media
19 Feb 2010 | by Staff
LONDON - High-profile appointments at BBDO and John Lewis, with equally high-profile departures at Vodafone and LG. Brand Republic rounds up this week's industry moves in advertising, digital, marketing and media.
