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Citroen pushes DS5 model with interactive mailer

Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.

What Next in Digital?

What do experts from 11 companies think will be the next big thing(s) in digital? Read and listen to what they have to say in essays and short films (via the links below) and see what happened when we brought them all together for a roundtable lunch debate. Videos produced by Sarah Johnson

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

LONDON - Today's round-up of the biggest business stories.

And in the real world: Waitrose, RBS, BP, unemployment figures

LONDON - Today's round-up of the biggest business stories.

Honda launches online gardening competition to highlight driving system

LONDON - To support the UK release of its new Insight car, Honda is launching a gardening-themed online campaign called 'Good to Grow', which invites users to care for five real plants for the chance to win £10,000.

Vauxhall expands data with safety recall prize draw

LONDON - Vauxhall has been able to gather data on second and third vehicle users through an online prize draw flagged to vehicle owners when their cars are recalled for safety repairs.

Honda campaign invites prospects for drive in the country

LONDON - Relationship marketing agency Hicklin Slade & Partners has developed a campaign for Honda to encourage families, couples, company car buyers and first-time buyers to take a drive this summer.

Thelondonpaper launches Fiat 500 giveaway

LONDON - News International's freesheet thelondonpaper has launched a competition to give away the low-emission and eco-friendly Fiat 500 1.4 Sport to one of its readers.

Free handgun promotion sees car sales quadruple

NEW YORK - A Missouri car dealer has said that sales have quadrupled since it launched a promotional deal giving away a free handgun with every vehicle sold.

Budget celebrates half-century with car giveaway

LONDON - Car rental brand Budget is marking its 50th year with a competition to find five free cars, backed by an integrated campaign created by digital direct agency Cheeze.

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