Think BR: The perils of being a repertoire brand
07 Nov 2011 | by Jon Weeks
Repertoire brands have it tough, but they can succeed if they stay mobile and memorable, writes Jonathan Weeks, director at Ipsos MORI.
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Jobs | Agency Showcase | Ad creativeThink BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.
Think BR: Another shift in the balance of brand vs retailer power?
21 Jul 2011 | by Matt Butcher
Brands looking for a greater share of sales control should think about digital coupons, writes Matt Butcher, director, PIMS-SCA.
Driving value from promotions
30 Jun 2011 | by Rod Street
With more goods now being sold on promotions than at full price, there is an increasing challenge to drive value, writes Rod Street, executive vice president for consulting, international at Symphony IRI Group.
Groupon rapped for exaggerating pre-deal price
08 Jun 2011 | by Daniel Farey-Jones
The advertising watchdog has upheld a complaint that an offer from Groupon exaggerated the advertised value of eyelash extensions.
Think BR: Far from being a disposable idea, pop-ups are here to stay
24 Mar 2011 | by Alex Johns
Pop-up retail experiences have become a creative counterpoint to our virtual worlds, writes Alex Johns, managing director, Brandnew Corporation.
ASA slaps Officers Club for rakish behaviour
23 Mar 2011 | by Daniel Farey-Jones
The advertising watchdog has upheld seven complaints against the Officers Club store chain for displaying a poster for a "lads holiday" promotion, which features a woman in a bikini and the caption "awesome views".
Think BR: Budgetary bargain or brand equity?
22 Mar 2011 | by Martin Wheeler and Ian Fermor
Marketers and agencies should stop trying to compare and contrast investment in above the line marketing with the funding of promotions; they are completely different, write Ebiquity's Martin Wheeler and Ian Fermor.
Retail receives welcome boost in Top 100 Online Brands figures
28 Jan 2011 | by Sam Howroyd
Christmas and an early sales season helped drive shoppers online in December, with cards business American Greetings and the Royal Mail two of the biggest risers, according to UKOM/Nielsen data.
Christmas and Boxing Day break online retail records
27 Dec 2010 | by Staff
Online retailers enjoyed a welcome boost following a December blighted by weather-related disruption with Christmas Day achieving record figures and Boxing Day proving to be the busiest online shopping day of the year.
