Citroen pushes DS5 model with interactive mailer
12 Mar 2012 | by Ed Owen
Citroen has invested in a direct mail campaign, designed with a personalised digital dimension, for its DS5 model.
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Jobs | Agency Showcase | Ad creativeThink BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
Price promotions have become the norm for some brands but it's time for them to embrace change, writes Kerry Bateman, partner and head of shopper marketing, WARL.
Hearst-Rodale harnesses Apple Newsstand to sample print launch
03 Feb 2012 | by Daniel Farey-Jones
Hearst-Rodale is using Apple's Newsstand for a digital sampling drive for its new UK print launch, Women's Health, which will feature 30 ad pages.
