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Whitbread appoints EHS 4D for CRM activity

Whitbread has appointed EHS 4D to handle its CRM account across its portfolio of brands.

Indicia lands DMA Grand Prix

Indicia has won the Grand Prix and two golds at the DMA Awards for a campaign that helped online retailer Very.co.uk break into the mother and baby market.

Brand Advocate wins Hendrick's Gin global digital and CRM account

William Grant & Sons, the distiller, has appointed Brand Advocate as its global digital and CRM agency of record for its Hendrick's Gin brand.

European Commissioner backs 'right to be forgotten' data reform

The European Commissioner for Justice today repeated she wants to establish the right to be forgotten in the forthcoming update to the EU's 1995 Data Protection Directive.

Nissan pushes urban parking technology for Qashqai model

Nissan is running a direct mail campaign to highlight the Qashqai's high-tech cameras, which help drivers notice obstructions when parking.

Can the direct tribe deal with the engagement landgrab?

The direct marketing fraternity circled their wagons at the IPA this week for a celebration of direct creativity - so how come only two out of six campaigns put forward were by direct agencies?

Kitcatt Nohr Digitas picks up UK Starbucks CRM business

Starbucks has hired Kitcatt Nohr Digitas to handle its customer relationship marketing account in the UK.

Romanian chocolate wins direct creatives' debate

A contest between six direct marketing creative directors to champion their favourite piece of direct creative finished with Sav Evangelou's choice of the Rom chocolate bar campaign winning the audience vote.

O2 appoints Lida to direct marketing account

Lida has won O2's estimated £24 million direct marketing account.

Think BR: The language of local social

Local businesses can no longer afford to ignore social media, but for SMEs, customer service takes precedence over return on investment, writes Duncan Ogle-Skan, director, EMO.


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