Powerade Zero in Virgin Active tie-in
10 Nov 2010 | by Ed Owen
Virgin Active is launching a tie-up with Coca-Cola sports drink Powerade Zero, for a series of four "fast classes", one designed by heptathlete Jessica Ennis.
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Jobs | Agency Showcase | Ad creativeHeston pudding sparks consumer frenzy
30 Nov 2010 | by Ed Owen
Waitrose is expecting a surge of activity as 600 extra Christmas puddings, developed by chef Heston Blumenthal, prepare to hit the shelves just days after a total sell-out created a lucrative online market.
Tesco launches Christmas Clubcard push
03 Nov 2010 | by Ed Owen
Retail giant Tesco has launched a new Clubcard promotion to allow customers to double the value of their points for a month in the run-up to Christmas.
Bauer Media launches pilot of Gaz7etta with Grazia magazine
26 Oct 2010 | by Katherine Levy
Bauer Media has unveiled its pilot issue of brand new men's magazine Gaz7etta in today's issue of Grazia (26 October), for readers to pass on to "the man in their life".
Think BR: The Olympics are coming... so sling yer 'ook
07 Oct 2010 | by Geraint Lloyd-Taylor
New regulations on advertising at the London 2012 Olympics will give police and enforcement officers new powers to deal with ambush marketing, writes Geraint Lloyd-Taylor, media law specialist at Lewis Silkin.
Daily Mail's Tesco coupons offer ad banned
15 Sep 2010 | by John Reynolds
A Daily Mail TV ad promoting Tesco £10-off coupons has been banned after a viewer claimed it left customers short-changed.
Think BR: The future of the £26bn sales promotion industry
25 Aug 2010 | by Colin Lloyd
Brands and retailers are caught in a perfect storm of sales promotion, writes Colin Lloyd, co-author of sales promotion history 'Beyond Redemption' and chairman of Motivcom.
Mojo launches Beatles vinyl edition
23 Aug 2010 | by Katherine Levy
Mojo, Bauer Media's pop music magazine, which celebrated its 200th anniversary issue in June, is offering consumers a 12-inch vinyl Beatles album covermount with its October issue.
Unilever adds GPS devices to Omo washing detergent
30 Jul 2010 | by Staff
NEW YORK - Unilever is trailing the use of GPS devices in its Omo, Persil in the UK, detergent in Brazil that allows its promotions agency Bullet to track shoppers to their front doors, according to Ad Age.
Apple boosts product range with latest iMac line
28 Jul 2010 | by Sarah Shearman
Apple has launched a new iMac line today (28 July) and released details of a new Mac Pro line to go on sale in August.
