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Forest slams ASA decision on DoH smoking ad claims

Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.

Unilever seeks to integrate global digital roster

Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.

Campaign Viral Chart: Always ad reaches no 1 for second time

Always' "like a girl" ad by Leo Burnett tops the Campaign Viral Chart for the second time in three weeks.

Arena wins £4m Seven Seas owner Merck Consumer Health account

Arena has won the £4 million media business for Merck Consumer Health, owner of Seven Seas and Hailborange, currently handled by MEC Manchester.

Trading Places: this week's people moves

Wieden & Kennedy London hires creatives Danielle Noël and Thom Whitaker, and Steve Auckland becomes CEO of The Independent and Evening Standard operations, in this week's roundup of people moves in advertising, marketing and media.

DLKW Lowe turns to Alexandre Okada as global creative lead on Persil

DLKW Lowe has hired Alexandre Okada as the global creative director to handle the Unilever brand Persil.

Feminism is no longer a dirty word

There is still a long way to go before women can achieve real equality. For now, ads such as Always' '#LikeAGirl' must be applauded, Laura Jordan Bambach writes.

Marlboro-owner looks for social media agency

Philip Morris International (PMI), the company that owns Marlboro cigarettes, has approached agencies to discuss its international social media arrangements.

Lucky Generals handed Ren European brief

Lucky Generals has been appointed to the Ren Skincare account, with its first brief being to launch the brand into Scandinavia.

Trading Places: this week's people moves

Mel Exon and Charlie Rudd take up new roles at Bartle Bogle Hegarty London and Unilever's Rachel Bristow moves to Sky Media, in this week's round-up of people moves in advertising, marketing and media.


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