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Harrisons 'I wish my son was a dog', by ais

Ais has produced new press and digital ads to support Harrison's Fund, which raises money to help find a cure for Duchenne muscular dystrophy. The ads work on the notion that people prefer animals to children. To test this idea, the agency ran two ads - one featuring the dog, the other a picture of...

McDonald’s to give away free food for an ‘act of lovin’ in Super Bowl promo

McDonald's US is using its Super Bowl ad slot to launch its 'Pay with Lovin' campaign, which will allow selected customers to pay for their food with an 'act of lovin'.

Mars "panflutes" by Abbott Mead Vickers BBDO

Mars has launched a 10 million campaign by Abbott Mead Vickers BBDO that celebrates 'little opportunities to win" in the everyday. "Little opportunities to win" are such pieces of luck as securing the last seat on the bus and finding your bag straight away on the carousel at an airport. In the ad,...

72andSunny wins global Axe brief

Unilever has handed its non-roster agency 72andSunny Amsterdam a global brief for Axe after a competitive pitch.

Employers urged to 'endorse' homeless young people on LinkedIn for charity ad push

The Prince's Trust has launched a campaign to encourage employers to take a fresh look at young people from troubled backgrounds, highlighting the skills they have to offer from having learnt the "hard way".

'Too vague' Google forced to review data privacy policy

The office of the Information Commissioner (ICO) has forced Google to review its privacy policy and improve the way it communicates to customers how it uses data.

Twitter video: what marketers need to know

The roll-out of Twitter video is a positive move to further improve user experience, writes Andy Pringle, head of performance media, Performics UK, part of the ZenithOptimedia Group.

Tony Vickers service of thanksgiving on 23 February

A service of thanksgiving for Tony Vickers, the former managing director of sales and marketing at BSkyB and sales chief at TV-am, will be held on Monday 23 February.

Reebok eyes comeback with 'Be more human' brand push

Reebok has unveiled its biggest brand campaign in a decade, launching the 'Be more human' campaign to explore everyday athleticism.

Holland's Pies launch TV spot with TVLowCost

Holland's Pies, the Lancashire-based pie company, will launch a TV ad next week, showcasing its heritage as a butcher, baker and pie maker.

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