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Watch: Lidl's first UK TV brand campaign

Lidl masquerades as a humble East London market stall its first TV brand campaign.

Why Amazon should tread carefully in the wake of its Twitch.tv acquisition

Amazon pipped Google in the battle for Twitch.tv, the live streaming video platform which focuses on gaming-related content. Richard Smith, account director, business planning - intelligence, at Mindshare UK explains, explains why Amazon paid nearly $1bn for the platform.

Paddy McGuinness joins Bauer Radio for Sunday morning show

Bauer Media has hired Paddy McGuinness, the host of ITV's 'Take Me Out', to present a Sunday show across its radio stations in the North of England and Scotland.

Media: Why programmatic is an opportunity, not a threat

Programmatic is ripping up the advertising rule book. However, there's no need for marketers to fear, if you truly understand your brand's audience.

Walkers transforms London bus stops into Twitter-activated vending machines

Walkers has transformed three London bus stops into tweet-activated vending machines as part of its ongoing 'Do us a Flavour' campaign.

Viral review: Old Spice does Ice Bucket Challenge with a twist

Social video experts Be On review the latest viral from Old Spice

Apple invitation sparks iPhone 6 and smartwatch fever

Apple has sent out press invitations to a "special event" on 9 September, when it is widely expected to launch at least one new iPhone and a smartwatch.

British American Tobacco appoints Andrew Gray as head of marketing

British American Tobacco (BAT) has appointed Andrew Gray as group marketing director, as his predecessor Jean-Marc Levy steps down.

McDonald's launches 40th anniversary campaign

McDonald's is marking 40 years in the UK with a TV campaign that frames the fast-food chain as the backdrop to life's big and small events.

Lawrence Dallaglio on his plans to make sponsorship more strategic with BBH Sport

In a 12-year international rugby career, spanning 85 caps and including that golden Rugby World Cup triumph in 2003, Lawrence Dallaglio has witnessed triumph and failure aplenty - and not just on the field of play.

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