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What Facebook needs to do to catch up with Twitter

Matt Redman, the social strategy director at Wunderman, explains how Facebook can catch up with Twitter's mobile achievements.

Murdoch papers and PR industry welcome Matt Tee as press regulation chief

News the former permanent secretary for government comms, Matt Tee, has been appointed as the first chief executive of the new media regulator, IPSO, has met with a mixed reaction.

Anytime, anywhere, on the move: Channel 4 Shorts

For those who want to watch quality TV but who only have five minutes to spare, Channel 4 has launched a cheeky campaign promoting its new Shorts programmes.

Campaign Viral Chart: Jude Law makes it into top 10

Johnnie Walker's film starring Jude Law has already made it into this week's Campaign Viral Chart, despite only launching two days ago.

Yorkshire Tea celebrates Yorkshire Day with Mel B cake

Yorkshire Tea has celebrated Yorkshire Day today by re-creating the head of Mel B, the former Spice Girl, in cake.

Adidas steps up marketing investment to top €2bn and reviews global brand structure

Adidas is to increase its marketing and point-of-sale investments over the next 18 months and has introduced new organisational structures for its global brands and sales divisions, under recently appointed executive board members Eric Liedtke and Roland Auschel.

Campaign's top 20 most read news in July

Take a look at Campaign's top 20 most read news stories in July, which you might have missed.

Red Bull takes to the skies in stop-motion cardboard plane Vine

Red Bull promotes its air race as Marketing, with the help of social video experts Unruly, showcases three must-watch branded Vines.

Noel Fielding in advertising? An original one-off that needed a brave client

As the second series of Noel Fielding's Luxury Comedy gets under way, Joan Ellis, the author, copywriter and advertising lecturer gives her view on what might have been.

Public's favourite works of art return to the streets

Art Everywhere is back, putting great pieces on a truly public display via a combination of new technology and outdoor media's intrinsic potency, Richard Morris says.

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