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Cola wars are back: Pepsi takes aim at Coke with 'copycat' stevia product Pepsi True

PepsiCo has unveiled Pepsi True, a new stevia-sweetened Pepsi drink that will be available online through Amazon in the US later this month.

Sonos captures New York's beats and streets with giant 3D screen

Sonos, the wireless hi-fi brand, is claiming a sound and vision first with a giant 3D screen allowing New Yorkers to explore the soundscape of their city.

Digital out of home: navigating the revolution of the oldest medium

Drawing on market trends from outdoor's second-quarter results, Primesight's Chris Forrester warns against an industry eating itself.

Crowne Plaza "you first" by JWT London

Crowne Plaza, the hotel chain, has released its first brand campaign in six years. JWT London created the print activity, which tells consumers about the extra effort the hotel makes for its guests.

Royal London "the great fire" by VCCP

Royal London, the mutual life and pensions company, has launched another TV spot featuring the time-traveller Roy. The creative work builds on the brand s "we re so yesterday" repositioning, which was unveiled in May with a TV, outdoor and digital campaign.

My Media Week: Simon Kilby

This week, Simon Kilby, head of marketplace, Bauer Media, readies the national launch of Magic on DAB and celebrates future change at Bauer Radio's annual conference, with dire consequences the next day.

Mondelez commits 10% of adspend to online video in Google deal

Mondelez has signed a global ad deal with Google as part of its commitment to investing more marketing spend into digital, and has allocated 10% of its 2014 ad budget to online video.

Ballantine's teams up with musician Black Coffee for campaign

Ballantine's Scotch whisky has released the latest episode in its series "stay true stories" with musician and DJ, Black Coffee.

Piers Morgan becomes editor-at-large of MailOnline US

Piers Morgan, formerly of CNN and Trinity Mirror, has been appointed editor-at-large of MailOnline's US operation.

Google launches ad formats to entice brands to its mobile offering

Google is endeavouring to improve its mobile platforms for marketers with the launch of four mobile display formats, which will be rolled out in markets including the UK in the next few months.

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