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King backs new Candy Crush game with global ad push

King Digital Entertainment has launched a global ad campaign to promote its new game Candy Crush Soda Saga.

McDonald's to host hackathon to explore new ways to connect with millennials

McDonalds Europe is holding its first Hackathon in London today, to focus on "building the restaurant experience for the millennial generation."

Campaign Viral Chart: Sainsbury's Christmas ad tops the table

The Sainsbury's ad referencing the football match played by British and German soldiers on No Man's Land on Christmas day in 1914 has topped the Campaign Viral Chart this week.

O2 "walk - Ed Sheeran" by VCCP

Singer Ed Sheeran follows Michael Bubl and The Gorillaz in getting his own O2 "walk" ad to promote his Wembly Stadium shows. The ad, which was created by VCCP and shot in one take, opens with Sheeran in his bedroom and then follows him as he walks through key venues from his past until he reaches Wembley...

Asda brings Extra Special to TV for Christmas after two-year absence

Asda is set to focus a series of product ads on its Extra Special range as part of its Christmas campaign as it looks to "impress" core customers and tap into the growth of premium lines as the economic outlook "improves."

Hemingway classics get the Instagram treatment to attract young readers

The heft of Ernest Hemingway classics 'For Whom the Bell Tolls', 'The Old Man and the Sea' and 'A Farewell to Arms' has been cut down to three 15-second nuggets in an attempt to attract the short attention spans of social media-obsessed youths, in an Instagram campaign for The Ernest Hemingway Foundation.

Telefónica boss won't rule out O2 sale in UK

Telefónica will have to "evaluate" its options over the sale of O2 in the UK, if it starts feeling the pressure from rivals bundling their services.

Top 10 ads of the week: Morrisons and Dyson share the limelight

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

BBC "tapestry" by Rainey Kelly Campbell Roalfe/Y&R

The BBC has released a TV, radio and online campaign trumpeting the virtues of local journalist. Rainey Kelly Campbell Roalfe/Y R created the campaign, which is voiced by the actress, Joanna Scanlan, who appeared in The Thick Of It .

The e-petition killed Dapper Laughs but will it bring down Littlewoods' Myleene Klass?

Brands should see the rise of the online petition as a blessing not a curse, says Susannah Moss, producer, Animl.

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