will have a more commercial focus and report into Jamie Walters, digital director. The team previously ...
focus on entertainment, though when pressed would not give further details. Jamie Walters, digital ...
By John Reynolds /
mediaweek.co.uk
09-Feb-10
's second-placed breakfast show, hosted by Jamie Theakston and Harriet Scott, slipped 26,000 quarter ...
By Arif Durrani /
mediaweek.co.uk
04-Feb-10
Noel Bussey can feel the Force all the way to his midi-chlorians when watching Sid Lee's Adidas ad ... Lee, and directed by Nima Nourizadeh through
Partizan. ...
Campaign
29-Jan-10
of short films. Nat Lee Joe, strategist at Holler, said: "[Olmeca Tequila has] managed to strike a unique ...
By Staff /
Brand Republic
27-Jan-10
Pur brand from Sara Lee. The more successful entrants to the sector include beauty houses, such as L ...
the products than C2D2s. Men and older shoppers tend to be less frequent users of fresheners. Although ...
By Jane Bainbridge /
Marketing
27-Jan-10
LONDON - Advertisers are hoping the arrival of David Abraham as chief executive of C4 will provide the broadcaster with stability.
By Jeremy Lee /
mediaweek.co.uk
26-Jan-10
LONDON - Advertisers are hoping that the arrival of David Abraham as chief executive of C4 will provide the broadcaster with stability.
By Jeremy Lee /
marketingmagazine.co.uk
26-Jan-10
The group, which is home to some of the country's most popular DJs, including Jamie Theakston, Harriet Scott, Nick Ferrari and Emma Bunton, is marking passing the million mark by launching updated versions of its apps, starting with 95.8 Capital FM. The updated apps have improved audio quality ...
By Arif Durrani /
Brand Republic
22-Jan-10
in advertising. I reckon it's pretty difficult to
screw up in marketing unless you fall into the Bland Trap. I'd ...
. Hard to
do well are talking products, especially when they just dully talk
through the brief. I'd point ...
, Horlicks (2). If it were written by a planner as a brief,
I think I'd find it an intriguing place to start ...
Campaign
22-Jan-10
-up (Vaughan and Snowdon,
Magic's Neil Fox MD, Heart's Jamie Theakston, Christian O'Connell on
Absolute Radio ...
, that would
almost inevitably involve negative copy - and I'm not sure they'd have
been wise to do that. I ...
has to respond but it
doesn't have megabucks - so I'd suggest a big grass-roots talent
hunt." MAYBE ...
Campaign
22-Jan-10